For videographers · agencies · brand consultants
POROS is the brain that runs a media business — from stranger to shipped. It finds the prospect, earns the call, scores the brand, prices the offer, signs the deal, and walks every client to done — under your name, not ours.
Born inside a working media company · Used daily on real clients · Invite-only
See it work
The audit scorecard, scoring a real brand — full walkthrough coming
The week you know by heart
Sunday, 11pm
Writing a proposal from scratch. Again. Guessing at the price. Again.
The follow-up
You remembered them nine days later — right after they hired someone else.
“Let me think about it”
Then silence. No system chased it, so nobody did.
The deposit
Invoiced twice, chased three times, and it still felt awkward to ask.
The handoff
Great work delivered — and no sign-off, because “did you see it?” emails aren't a system.
The stack
Eight tabs, four subscriptions, and your real pipeline lives in your head.
None of that is a talent problem. It’s a system problem.
The real problem
You have a what-do-I-say, what-do-I-charge problem. Every year the stack grows — a CRM here, a scheduler there, proposals in one doc and follow-ups in your head — and not one of those tools can answer the three questions that decide whether you get paid. Your clients are stuck on the same three. That gap is where the money leaks out.
The plumbing — replaceable
Anyone can wire this together over a weekend.
The hard problem — POROS
01What do we say?
02What do we charge?
03What happens next?
The questions that decide whether you get paid.
The transformation
The audit isn't the product — it's the ignition. From that one score, POROS builds the entire brand layer for every client you serve:
The audit finds the truth
Eight categories, scored on live evidence. The gaps stop being vague feelings and become a list.
Positioning fixes the root
What makes them different, finally said clearly — the muddy message repaired where it starts.
Their voice gets captured
How they sound at their best — written down once, used by every engine after.
One message, every platform
Site, socials, proposals, ads — every surface says the same true thing. No more mixed signals.
Scripts buyers believe
The words their ideal clients hear and trust — scripted, teleprompted, filmed. Belief before the first call.
Content that compounds
Ongoing, on-brand, aimed at the exact keywords their buyers search — and the system scales it without you re-thinking it.
That ladder is what clients are actually buying. You sell the transformation; the brain does the thinking.
The journey
The whole journey a client takes through your business — and POROS runs every leg of it. Five engines, one way through. Every screen below is a real one.
01 · Attract — the hunt
A pipeline that hunts — politely.
POROS finds prospects worth chasing and walks each one through a six-check qualify gate that ends in a verdict — pursue or pass — before you spend a minute on outreach. Then it arms you: an AI-drafted opener, a teaser-video script on a teleprompter with an editor-friendly slate, and a follow-up ladder with real due dates, all pointed at one 20-minute call. The whole board drags, drops, and works one-handed from the field.
- AI prospect finder with a six-check verdict gate
- Permission-first opener + teaser script on a teleprompter
- Follow-up ladder with due dates → the 20-minute call
- Deal machine: audit → review → positioning → proposal → send
02 · Convert — the brain
The part you can’t duct-tape.
An eight-category brand audit scored against live web evidence. A paid deep-audit report — client-safe, branded, shareable — that you can sell before you’ve shot a single frame. Present mode and a derived call sheet carry the live walkthrough call. Then the engines take over: a positioning framework, proposals signed on a premium portal, website copy generated as one paste-ready prompt for your web partner’s AI workflow, and an offer-builder that interviews you and drafts your entire offer — packages, add-ons, price anchoring, the lot — straight into settings.
- 8-category audit scored on live web evidence
- A deep-audit report you can sell — branded, client-safe, shareable
- Present mode + a call sheet for the walkthrough call
- Offer-builder drafts your tiers, add-ons, and price anchoring
03 · Deliver — the work
Pitch to shipped — one record.
Every project is one record from first pitch to final file. Tasks live where the work happens — pre-production, shoot, edit, ship — and deliverables always match the package that was sold. The posting calendar is collaborative: every post moves Idea → Making → Review → Posted, clients comment right on the post, and one Content queue shows every post from every client, grouped by what needs you. Your crew opens their shot list — and drops their footage links — from a link. No login, no account.
- Tasks in pre-production / shoot / edit / ship tabs
- Collaborative calendar — states, client notes on the post, platform batching
- One master caption remixes into Instagram, Facebook, LinkedIn & YouTube versions
- Crew shot-list + footage-link drops — no login needed
04 · Grow — the client
Clients stay, pay, and multiply.
Clients get a portal they show off — live progress, approve or request-a-change on every piece, one message thread, all on a private link with no login. Then the month closes itself: a results report shows what shipped and the wins on the board, one email invites their review, referrals land in your pipeline as warm leads, their testimonial is captured with permission to use it — and monthly retainers renew themselves through Stripe.
- Monthly results report — the shipped list fills itself in
- Review & referral engine: happy clients send the next ones
- Testimonials captured, with public-use permission
- Retainers bill themselves — monthly, hands-free
Launch film — Cut 02
Deliverable 3 of 6 · matches the package
Web build — staging site
Approve or request a change — every piece
Messages — “Love the new cut.”
205 · Run — the shop
Roles that match a real crew.
Owner, managing partner, videographer, editor — four roles with boundaries the server enforces, and pings that route to whoever owns the project. Invoices send themselves, take the card, and stamp themselves paid; hours log in one tap against the retainer agreement; every send, signature, and verdict lands on an attributed activity log — and the books export QuickBooks-ready in one click. The automations behind all of it are the wiring below: dials, not duct tape.
- 4 roles — and notifications route to whoever owns the project
- Invoices that send, take the card, and stamp themselves paid
- One-tap time logging + a retainer burn bar
- One-click payments export — QuickBooks-ready
The wiring
Other tools hand you a blank canvas and a weekend of dragging boxes into “workflows.”
And they’re fragile — one broken zap and your leads leak out in silence, for weeks.
POROS ships with five journeys already built, tested, and running — follow-ups, sign-to-kickoff, money, delivery sign-off, partner bookings.
You don’t assemble the machine. You see it work — and turn its dials: your deposit, your follow-up days, your welcome email.
And when something big happens — a deal won, money landed, a delivery approved — it can ping the rest of your stack automatically.
Journey 2 of 5 · A signature starts the machine
The client signs
Their signature stamps the deal Won.
Welcome email
From your brand, the moment they sign.
Deposit
$500 flat — or a % of the package.
Stripe confirms & stamps it
The card clears, the deal is marked paid.
The project is live
Onboarding ran itself while you kept filming.
● 3 signed this month — this journey ran itself 3 times
The same screen ships in the product
Provenance
POROS runs Stellar Media Collective — the shop it was born in. Every screen on this page is used daily on real prospects, real shoots, real proposals, real approvals. When something slows a job down, it gets fixed before it ever reaches you.
6
months of daily field use
100+
prospects through the qualify gate
30+
proposals signed on the portal
0
logins your clients ever need
White-label
White-label here is not a logo swap. Your brand, your tier names, your sending domain — everywhere the client looks, it’s your shop. The audit becomes your product. And when a media shop and a web partner share one client journey, the same brain runs both sides of the partnership.
Northlight Films
Brand & content system — client journey
Launch
Tier 01
Grow
Tier 02
Own
Tier 03
Deep brand audit — their product, their price
Sold by themEarly access
A workspace of your own
Every engine on this page, live on your clients — not a sandbox.
White-label, properly
Your logo, your tier names, your sending domain. Everywhere the client looks, it's your shop.
The audit as your product
Sell the branded deep-audit report at your price — before you've shot a single frame.
The wiring, pre-built
Five journeys running from your first login. Turn the dials; skip the weekend of setup.
A voice in the build
Early operators shape what ships next. The roadmap answers to the field, not a whiteboard.
One system, replacing the CRM, proposal tool, scheduler, client portal, and automation builder you’re already paying for separately.
Straight answers
“I already have GHL / Zapier / a CRM.”
Keep them if you love them — POROS can ping them when a deal is won or money lands. But those tools hand you an empty canvas and call it power. POROS ships with the journeys already built, because the hard part was never the plumbing — it's knowing what to say, what to charge, and what happens next.
“Another tool to learn?”
The opposite. POROS replaces the eight tabs, not adds a ninth. One place for the pipeline, the proposal, the delivery, and the client — and your clients need zero logins at all.
“My clients won't use a portal.”
They will when it’s one private link with no password, their name on it, and an Approve button where “did you see it?” used to be. It’s less homework than email.
“Is this just for videographers?”
It’s for anyone who sells brand systems — video shops, agencies, brand consultants. If your work ends with deliverables a client signs off on, the machine fits.
“We run everything in spreadsheets.”
Bring them with you. The importer takes your prospect lists and content calendars as-is — preview first, nothing overwrites — and the calendar they land in does what a sheet never could: statuses that move, client comments on the post itself, and captions rewritten per platform.
“Why invite-only?”
Because the first operators shape it. We’d rather onboard a small group properly — and build what the field actually needs — than open the doors and go quiet.
πόρος
Ancient Greek · the way through
POROS is invite-only while the first operators shape it. Leave your email — when a spot opens, you’ll get the full walkthrough and a workspace of your own.